Latest Thoughts
Green Marketing and Google
This week I have released a new video that demonstrates what I believe is the most important strategy in internet marketing. If green marketing professionals can apply this strategy they will be far more successful and increase their profitability. Yet I rarely see a green marketing campaign that fully leverages the benefits of this approach and I am dedicated to putting this right.
You might have heard of SEO (search optimization) but do you realize just how important it is to your business? Do you realize that if you are not on page one on Google (the top 10 listings) you are almost invisible on the web. Over 91% of users never leave the first page of search results when they are searching for a term.
Google gets well over 60% of all US search traffic and appearing on organic search listings is way more powerful and way more cost-effective than advertising. People believe that if you appear high up on the search listings you are more successful and credible than if you only appear in advertising. Google adwords can be a great marketing tool but getting on to page one of Google is the killer strategy.
So please enter your name and address at the top right of this page and watch the video. I will show you how to get on to page one on Google, and present the compelling evidence for focusing on search optimization. Then I provide some key tactics for successful implementation so that any green marketing initiative will be strengthened. For once you are high up on Google search rankings you are assured ow-cost, quality traffic for the long-term. I n my view nothing is more powerful or more cost-effective than great SEO, and that is the main focus of our work at Bright Green Leadership. I hope you enjoy the video and watch out for the offer at the end – I believe it is an offer you cannot refuse!
