Working with the Mayor to make San Diego a Greener City

I have recently been appointed to an ad hoc committee set up by the Mayor and Council members  in San Diego to allocate federal funds for energy conservation initiatives . Last week I attended my first meeting and recognized that this was an important opportunity to make a positive difference, as San Diego is the [...]

The Seven Foundations of Successful Internet Marketing

Do you have a flimsy or a strong foundation for your interent marketing campaigns?  Do you have an unoptimized website with a few haphazard traffic strategies, or do you have an optimized website with multiple, systematized traffic strategies? Many businesses dabble in internet marketing but the successful ones have a fully integrated system that includes [...]

The Groundhog Day Principles of Internet Marketing

In 2008 I published my second book, The Magic of Groundhog Day, that included a chapter on business where I showed how managers, employees and businesses get trapped in their own “Groundhog days”. I call this the “Groundhog Day Effect.”, the feeling that you are stuck and can’t change. Nowhere is this more relevant than [...]

Internet Marketing for Green and Socially Conscious Busineses

Ten years ago I discovered how serious the environmental crisis was and I have spent the last decade trying to find the best way in which I can make a difference. I have worked in non profits, taught at Oxford University, written books and given many talks in Europe and the US Over the last [...]

Welcome to Bright Green Leadership!

My name is Paul Hannam, and I have created this website to provide practical marketing and sales strategies that increase the profits of businesses that want to do good in the world. This includes environmental or socially conscious businesses that want to achieve success and significance. If you supply products and services that help people [...]

What is Bright Green Leadership

Bright Green Leadership is dedicated to helping responsible businesses achieve rapid growth. We have a passion for helping businesses that are committed to solving environmental, social and health problems increase their sales through leading edge marketing strategies.  We have a positive vision of the future with the determination to work with leaders who are committed [...]