Information Overload in Internet Marketing

One of the biggest problems facing internet marketers is information overload. Every day there are new programs, new tactics and new technologies that look very enticing and it is so easy to be seduced by the very latest big idea. Indeed, we entrepreneurs love ideas, models and innovation and there are few areas as alluring [...]

The benefits of “Old School” Business Analysis. Internet Marketing for CEOs.

This week I spoke on a panel about internet marketing at the NBJ Summit in Southern California. This is a high level conference for CEOs in the Nutrition industry, which is a great niche that seems to defy the recession. All week, I learned of businesses that are bucking the trends and growing rapidly. Consumers [...]

Do you suffer from the Groundhog Day Effect? Are you Stuck in bad internet marketing habits?

In September Nightingale Conant are releasing an audio program of my book, The Magic of Groundhog Day. When I spent 8 hours in their Chicago studio last month recording the program, I realized how relevant the movie is to improving our effectiveness in business, and especially internet marketing.
So over the next 8 weeks I am [...]

Why do 95% of all Internet Marketing Campaigns Fail?

Recently I have seen the figure of 95% quoted several times as the failure rate for internet marketing campaigns and new online businesses. Now I don’t know where this number comes from or if it is based on specific research and data. What I can tell you is that this does not surprise me [...]

Practical Intelligence, the key to Successful Internet Marketing

One of the most interesting discoveries of my life is that IQ is not all it is cracked up to be. At school and university IQ was everything, the major determinant of your success. Then in the “real world” it became clear that EQ or emotional intelligence was at least as important, as many of [...]

Virtous Circles and my New Video on the Seven Foundations of Internet Marketing Campaigns

I have just made a video about how to create a solid foundation for internet marketing campaigns and I would welcome your feedback.
In my work I always like to look at the big picture and ensure that the internet marketing strategy is integrated with traditional, offline marketing and the brand, value proposition and overall [...]

A Little Knowledge is a Dangerous Thing when it comes to Internet Marketing

About 3 years ago I first discovered internet marketing, and I thought it looked like the easiest way to make money ever invented. You simply created a website and put out a Google Ad and waited for the money to pour in.  That was was what all the “gurus” said would happen and this was [...]

What do Roger Federer, Groundhog Day and Great Internet Marketers have in common?

I have just finished watching the Wimbledon final and I have to write about my hero, Roger Federer. Now I am a tennis fanatic. I used to play five times a week and regularly played club matches and local tournaments. I was a reasonable player and knew enough to apprecaite the sublime genius of Federer.
I [...]

Does Self Help “Make you Feel Worse”? The Groundhog Day Perspective

This morning I noticed a fascinating study featured on the BBC Website that suggested Self Help makes you feel worse. In 12 years of maintaining the BBC as my home page this was the first time I had ever seen a report about self-help on this esteemed website. And I had to take it seriously [...]

The Shadow Effect

Yesterday I met the best selling author Debbie Ford, and we discussed her new excellent new DVD “The Shadow Effect”. Many of the themes are similar to the ones I write about in The Magic of Groundhog Day and I was very impressed by Debbie’s commitment to helping people confront, understand,  see beyond  and integrate [...]

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