Green Marketing and Google

This week I have released a new video that demonstrates what I believe is the most important strategy in internet marketing. If green marketing professionals can apply this strategy they will be far more successful and increase their profitability. Yet I rarely see a green marketing campaign that fully leverages the benefits of this approach [...]

The Successful Green Marketing Mindset

I often hear that 95% of internet marketing campaigns do not achieve their goals, and this is probably higher in green marketing! This figure is probably not derived from specific research and data, but it does correspond with my own experience. There are a number of reasons for why this failure rate  is so high. [...]