The Personal side of Green Marketing

For many years I thought that most of what I  learned in my formal education has been of little value in my career. All the knowledge, all the papers and exams seemed to count for little, especially in the world of sales and marketing. Then I began to  think the same about my business education. [...]

The Power of a Landing Page in Green Marketing

For over 10 years of working in the green market I know most organizations do not use  marketing best practices to increase sales and make a positive  impact. If we want to promote sustainable lifestyles we need to compete with all the tools at our disposal. In my post in this week’s Triple Pundit blog [...]

FREE Internet Marketing Training!

Please click the orange button to the right of the screen if you would like to get access to over 50 hours of free videos.  This month Bright Green Leadership are joining forces with Green Business Bureau to launch our Double your Leads Campaign.Every green and responsible organization wants t improve their green marketing, and  [...]

Green Marketing Online. New Partnership with Triple Pundit

Yesterday I published my first post for Triple Pundit, one of the most influential green business blogs. My first post is The Big 3: How Social Media, Video and Mobile are transforming Green Marketing Bright Green Leadership is now a partner of Triple Pundit, and this is the first of a series of weekly posts [...]

The Transformative Power of Green Marketing

Over the last few years more and more corporations have been adopting Green Marketing practices and strategies. For many environmental professionals, Green Marketing is just greenwash or a token gesture to cynically increase sales. For others, it is a powerful force that motivates consumers to choose more eco-friendly products. In my view, Green Marketing is [...]

What do Earth Day and Groundhog Day have in common?

Today is Earth Day and it’s a chance to reflect on the state of our planet. I believe we are trapped in repetitive cycles of behavior that threaten our future and in my book, The Magic of Groundhog Day, I suggested  that  “It’s Groundhog Day on Planet Earth” I wrote these words Our civilization is [...]

Apple iAds – The future of Marketing?

While everyone is excited about the new  ipad,  Apple have also just announced a new mobile advertising platform that is going to accelerate the phenomenal growth of mobile marketing. This new platform is the iAd, that delivers interactive and video content while staying in the app. Apple will sell and host the ads, with a [...]

Watch our new video about our Internship Program

If you want to build a career in internet marketing and help responsible businesses make a real difference in the world with their products and services, then please watch this video now or pass it on to your friends. This is a wonderful opportunity to learn some of the most in-demand skills in business today, [...]

Do you want to be at the forefront of the Internet and Mobile Marketing Revolution that is Transforming Business forever?

Today I am launching an exciting new intern program for people who want to learn how to build a career in internet marketing. I am looking for 10 outstanding interns in the US and 10 in the UK, who I will personally coach over 6 months to become expert in exciting, in demand skills like [...]

Facebook and Joint Ventures

On Friday I took a number of initiatives to increase traffic to my site. Firstly, I set up a Facebook community which you can join by clicking the Facebook icon on this page. I reached 19 Fans on day one and I am going to take a number of steps to increase this over the [...]

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