April Internet Marketing Challenge
April 1, 2010 by admin
Filed under Blog, The Lowdown on Green Marketing, Uncategorized
This month I am going to set myself a challenge to triple the number of visitors to my website. Throughout the month of April I will give step by step instructions on how I implemented each internet marketing strategy, and tell you what worked and what did not work. I plan to do some limited [...]
The Ten Big Trends in Internet Marketing for 2010
March 20, 2010 by admin
Filed under Blog, The Lowdown on Green Marketing, Uncategorized
Please watch my video on Internet Marketing for Responsible Businesses before I take it down. In this video I outline what I believe are the 10 main trends in Internet Marketing for the next 12 months, and illustrate each one with examples and best practices. If you were to integrate each practice into your own [...]
Announcing The Magic of Groundhog Day Audio and DVD Program
October 1, 2009 by admin
Filed under Blog, The Lowdown on Green Marketing
Six months ago I received a surprising phone call from the Head of Product Development at, Nightingale Conant, the world’s leading producer of self-help and inspirational CDs. I was asked if I would like to record my book, The Magic of Groundhog Day, and, of course I agreed straight away. In June I went to [...]
Internet Marketing at Expo East
September 23, 2009 by admin
Filed under Blog, The Lowdown on Green Marketing
This week I am speaking on an internet marketing panel at Natural Products Expo East in Boston which is one of the leading conferences for wellness, organic and health products . I have made a video with my very good friend, Tom Aarts, about the panel and the topics I will cover. You can see [...]
Can a movie change your life?
August 28, 2009 by admin
Filed under Blog, The Lowdown on Green Marketing
Everyone has a favorite movie, and everyone has been influenced by a great movie. I am no different, though I am very different in the extent to which I have been influenced. For over 15 years I have been obsessed by the genius of the movie Groundhog Day, and have assumed the role of its [...]
Information Overload in Internet Marketing
July 31, 2009 by admin
Filed under Blog, The Lowdown on Green Marketing
One of the biggest problems facing internet marketers is information overload. Every day there are new programs, new tactics and new technologies that look very enticing and it is so easy to be seduced by the very latest big idea. Indeed, we entrepreneurs love ideas, models and innovation and there are few areas as alluring [...]
The benefits of “Old School” Business Analysis. Internet Marketing for CEOs.
July 25, 2009 by admin
Filed under Blog, The Lowdown on Green Marketing
This week I spoke on a panel about internet marketing at the NBJ Summit in Southern California. This is a high level conference for CEOs in the Nutrition industry, which is a great niche that seems to defy the recession. All week, I learned of businesses that are bucking the trends and growing rapidly. Consumers [...]
Do you suffer from the Groundhog Day Effect? Are you Stuck in bad internet marketing habits?
July 21, 2009 by admin
Filed under Blog, The Lowdown on Green Marketing
In September Nightingale Conant are releasing an audio program of my book, The Magic of Groundhog Day. When I spent 8 hours in their Chicago studio last month recording the program, I realized how relevant the movie is to improving our effectiveness in business, and especially internet marketing. So over the next 8 weeks I [...]
Why do 95% of all Internet Marketing Campaigns Fail?
July 18, 2009 by admin
Filed under Blog, The Lowdown on Green Marketing
Recently I have seen the figure of 95% quoted several times as the failure rate for internet marketing campaigns and new online businesses. Now I don’t know where this number comes from or if it is based on specific research and data. What I can tell you is that this does not surprise me at [...]
Practical Intelligence, the key to Successful Internet Marketing
July 12, 2009 by admin
Filed under Blog, The Lowdown on Green Marketing
One of the most interesting discoveries of my life is that IQ is not all it is cracked up to be. At school and university IQ was everything, the major determinant of your success. Then in the “real world” it became clear that EQ or emotional intelligence was at least as important, as many of [...]