In my work I always like to look at the big picture and ensure that the internet marketing strategy is integrated with traditional, offline marketing and the brand, value proposition and overall business strategy of my clients. There are seven elements to creating this solid foundation and it’s essential that they are all in place and working together.

There are many experts on SEO, emails, PPC, webinars and video marketing. My focus is on integrating all the elements of traffic generation, lead generation, content management and the sales process and ensuring that each individual strategy and process supports and reinforces the other. When I was teaching systems theory I called this creating “virtuous circle” so you build a self-sustaining system that delivers the results you want again and again.

In a virtuous circle the better your traffic generation method and the better your conversion rate, the more you will sell and the more money you will have to write better content, and scale your traffic and improve your conversion. Each part strengthens the other so you build greater capacity. If you would like to know more, please watch the video as I go into a lot more detail about how it all works