Building a Green Marketing Lead Capture System

One of the major problems I find time and time again in the world of  green marketing is the absence of a proper lead capture system online. Effective  internet marketing require a robust email “opt-in process”. Generally I recommend that you set up a   “landing page”  dedicated to acquiring new email addresses of visitors. An email address is a lead,  and email “list building” is a powerful strategy.  Every email address represents a prospective customer in green marketing, someone that you can promote your products to with a newsletter.

For example, if you are a supplier of green gifts, every new email address could be converted to a lifetime customer who will purchase  many gifts from your online store for years to come. Each customer could potentially represent a lifetime value of $500 or more. Let’s say you convert 20% of leads, or email subscribers to customers. Then each new email address is worth $100 in sales value.

With this formula in mind, you can see the huge  value of email addresses to green marketing professionals. The problem is that virtually no green business is practicing this. When I searched on “green gifts” almost every ad led  to a home page with no effective  lead capture process.   These companies  are leaving lots of  money on the table by not having an opt-in process.

The fastest and most effective way for a company to double their leads is to transform their website from a static, online brochures to a dynamic lead generation machine. Advertising is surely a waste of money if only 1-2% of your visitors subscribe with their emails. So create an opt-in process to  convert 5% or more  of your visitors to email subscribers. I believe that doubling your email addresses should double your sales since you have doubled the amount of your prospects. This is simply one of the smartest strategies that a green marketing professional can mplement!