Business
Bright Green Leadership mobilizes business to solve our urgent environmental challenges. Business provides the technology, the finance, the talent and the momentum to effect rapid change. Without the commitment of CEOs, senior executives, entrepreneurs, investors and other leaders it is difficult to envisage how we can make progress.
Bright Green leaders are different to other leaders on account of their dual purpose. They provide leadership for their organizations and also for the environmental movement as a whole. Fortunately this offers the promise of compelling win-wins for businesses. An endless number of green business opportunities offer entrepreneurs and corporations the potential for achieving their financial objectives, and also promoting sustainability.
In business, Bright Green Leaders focus on creating a compelling vision of these win-wins. They also provide clear direction; develop powerful strategies and bringing about widespread change. Above all, they help provide meaning and purpose to their employees as they all work together to help increase profits while mitigating climate change and helping to restore the health of our ecosystems.
My personal mission is to identify and mentor such leaders. I decided that I needed to do more than teach and write. I needed to take action, and that meant using my entrepreneurial experience and skills to be an environmental leader myself.
So in 2007 I started two new environmental businesses with partners who are also environmental leaders. In October I went into partnership with Mike Corrales of Greenest Host, a web hosting business that uses a solar-powered data center with zero emissions. We provide hosting, design, consultancy and marketing services for all organizations that want to be more “green”. We also work closely with leaders of environmental and ethical organizations to help them grow their business and achieve their goals.
Earlier in the year, I set up a Bright Green Talent in the UK with a young entrepreneur I met at Oxford, Tom Savage. Tom was voted the UK’s young social entrepreneur of the year in 2007, and is definitely a Bright Green Leader.
We both decided that the best use of our energies and skills was to recruit current and future Bright Green Leaders for our clients on both sides of the Atlantic. We work with corporations, star-ups, NGOs and government with a strong commitment to the environment and corporate social responsibility. We have also set up an office in California, and are encouraging the brightest and best of our respective generations to dedicate their careers to promoting sustainability.
We want to help organizations to improve society and our planet, and we believe that people want more than just a paycheck from their work. We believe that, to achieve their full potential employees need a cause much greater than their own self-interest. They need Bright Green Leadership!
For more information please contact me at .