Green Marketing Online needs multiple Traffic Sources

Every organization wants more website visitors and green marketing professionals know  this is the first essential stage of their “sales funnel” . We all need to get visitors into the funnel before we can convert them to email subscribers and later on to customers.

The primary method to ensure you generate many more visitors to your website is to create multiple streams of traffic. Then you will not have to rely on only one method which is risky. Next, you can measure and evaluate which stream is most successful.   Establishing your own  Traffic Plan is a good start.

Your plan should include a minimum of 4 streams of  different traffic sources and meet these criteria

• Attract a high quantity and quality of Visitors from your Targeted Market
• Is built on your primary keywords
• It can be tracked and measures so you may evaluate stream is most effective
• Scalable so you are able to invest more time and resources into increasing the best stream

Let’s use the example of green furniture business that markets tables and chairs  made from recycled materials. Where would you start?

If you have an Advertising budget, start with a test campaign as it is the most rapid and predictable method. Google Adwords is a good place to start  and, if  your keyword is green furniture,  your new campaign will ensure that anyone searching on that term on Google will see your ad . You can repeat this on Yahoo and Bing too, and also look at Facebook advertising.

Secondly, you will need to an SEO strategy.The main goal of all websites is to be on page one on Google and preferably the top 3 positions for their primary keywords. So if users search for “green furniture” you want your to appear right at the top of organic search. More visitors will come to your site from  “organic search” than  will come from  “paid search” or Adwords. Typically the ratio is 70% to 3o% in favor of organic search. Users believe you are more trustworthy and credible if you are top of the search rankings.

You should also implement traditional Offline Marketing to drive visitors to your site.  Effective green marketing needs to integrate online and offline marketing. If you own a retail store, offer a coupon in return for a customer’s email address.If you sell products add your website  and Facebook URLs to your packaging . And if you advertise on TV and Radio try work redirecting the viewers and listeners to your website with a special offer.

Other traffic sources include email, video and article marketing, press releases, webinars and social media. I have outlined twenty potenital traffic strategies on our green marketing Resource Page to help you make the best choice