Internet Marketing at Expo East

This week I am speaking on an internet marketing panel at Natural Products Expo East in Boston which is one of the leading conferences for wellness, organic and health products . I have made a video with my very good friend, Tom Aarts, about the panel and the topics I will cover. You can see it here

One of my roles is to run a Hot Seat session when I will be reviewing, evaluating and critiquing a website live with the audience. This is a great tool for understanding internet marketing and I plan to do more.

The health and nutrition sector is very hot right now. Internet marketing has literally transformed businesses in this market, and  offers the prospect of achieving huge sales with massive margins, and building a phenomenally successful business without retail or traditional channels.