Green Marketing Online for Responsible Businesses
Green Marketing is changing rapidly and it is critical that practitioners understand how to apply the many powerful tools of internet and mobile technology, and leverage the full power of internet marketing. Facebook, Twitter, Linkedin and You Tube are changing the way we interact with our prospects and clients, and all businesses and non-profits risk being left behind if they do not get up to speed rapidly.
Green Marketing professionals are going to have to adapt to online marketing including PPC Advertising, Social Media, video and Mobile. In addition, “offline” marketing seems to be in decline including expenditure on Print ads, Radio and TV Ads. Green Marketing professionals beware – a recent forecast from E Marketer predicts a nearly 11% growth in online advertising this year, while a Forrester Research study predicts that interactive marketing budgets, as a share of total budgets, are going to increase from 13 to 21% by the year 2014.
This is one of the many reasons why Bright Green Leadership
is so focused on helping responsible organizations realize the great potential of the internet to build brand and sales. We have create a new website which we hope you will check out. It’s called Green Marketing Online
where you will discover the resources
and tools you need to transform your online business. Paul Hannam
has created this site to help green entrepreneurs, executives and marketing professionals understand and apply the incredible power of internet marketing to grow their businesses.
You will learn practical strategies for increasing traffic to your website, acquiring more leads and increasing your sales. Our videos teach you internet marketing and specialist skills for green marketing online. Every month we will be adding new videos and resources to help you led by Paul and his team of internet experts. So why not start by watching Paul’s overview of Internet Marketing for Green and Responsible Businesses