The Right Mindset

As I embark upon my goal to triple visitors in April I want to take stock of my motives. For I believe that if you have a strong enough reason for doing something you will do it. If you can engage your values and your passions in your work you can transcend many problems and anxieties that would otherwise hold you back.

In my case, I am strongly motivated by a desire to do good through business. For over 10 years I have been dedicated to promoting environmental and social causes, and have sought to use my business, teaching and writing to spread a message that we have to change in order to protect our future.

Today, I focus on internet marketing for environmentally and socially responsible businesses based on these asumptions

1 Business is the most powerful agent for change in the world
2 The internet, social media and mobile technology is the most powerful platform for communicating the message for change
3 Socially responsible businesses need help to take full advantage of these platforms in order to increase sales and profitability

So when I am working I focus on this mission to support like-minded businesspeople and do whatever I can to help them achieve their goals. This gives me a deeper level of energy and inspiration than just focusing on my own goals. I accept that this is not just about me, it is about a serving a great cause with my skills and experience. Moreover, knowing the challenge we all face I have no other choice.