The Personal side of Green Marketing

For many years I thought that most of what I  learned in my formal education has been of little value in my career. All the knowledge, all the papers and exams seemed to count for little, especially in the world of sales and marketing. Then I began to  think the same about my business education. How much of what I learned in the 80s and 90s is relevant now in the world of the iPhone Facebook and Twitter?

Then I considered that there were deeper lessons that I had learned along the way, and personal skills I had acquired without being aware I was learning them.  In my current work in green marketing I now accept how invaluable they are. And I also accept that most of the mistakes I have made have been personal, not business ones.  These mistakes include the following

Lack of Commitment - starting a green marketing campaign without a commitment to doing what it takes to succeed

Poor Planning – Failure to to plan my time effectively

Insufficient Focus – not sticking to the plan, inconsistency

Poor follow through – Inability to follow through and complete critical tasks

Distraction – wasting time on non-essential activities, doing what is easy

Doubt and Fear – giving up when the going gets tough or when you face rejection.

I firmly believe that the key to successful green marketing is overcoming these challenges and developing self-awareness, self-discipline, self-motivation and other vital strategies that will boost your professional and your personal growth. When you start work in green marketing  you are embarking on a personal journey  that will reveal your strengths and your weaknesses  and give you the chance to transform your life in many exciting ways.

You are also starting that process of personal  transformation that could help to make a positive difference to you and the world around you. If you are ready to promote sustainability, then we at Bright Green Leadership are here to support you every step of the way!