The Transformative Power of Green Marketing

Over the last few years more and more corporations have been adopting Green Marketing practices and strategies. For many environmental professionals, Green Marketing is just greenwash or a token gesture to cynically increase sales. For others, it is a powerful force that motivates consumers to choose more eco-friendly products.

In my view, Green Marketing is an essential tool of business for changing consumer behavior and corporate thinking. According to the greatest management thinker of them all, Peter Drucker, “Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.”  Consequently, the most powerful agent of change for encouraging eco-friendly products, practices and lifestyles is entrepreneurial innovation combined with excellent marketing.

For the last ten years I have been dedicated to promoting Green Entrepreneurship, innovation and Marketing. My philosophy and mission is embodied in what I call Bright Green Leadership, and promotes a bright, positive vision of a sustainable future where society has largely shifted from reliance on fossil fuels to renewable energy, and environmental protection is a top priority. Bright Green Leaders believe we can solve our environmental problems through innovation, design, marketing and the mobilization of people, finance and leadership. They dedicate their careers and towards leading their organizations, communities and families to a bright green future in both the private and public sectors.

Our focus at Bright Green Leadership is on Green Marketing and, in particular, internet marketing for environmentally and socially responsible businesses. We believe that the internet, social media and mobile technology represents the most powerful platform for communicating the message for change. Furthermore, socially responsible businesses need support to achieve the potential offered by these platforms in order to increase sales and profitability. So we dedicate our efforts to helping the owners and executives of these businesses to do just this.

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