Free Review of your Marketing

2011 is going to be the year when we see a massive switch in marketing from traditional media to digital media such as the internet and mobile. Already over 70% of green consumers go online to get information, ideas and products. The are not going to Yellow Pages, they are not going to magazines and [...]

Did you find us on Google? And do you want your prospects to do the same?

Welcome to our green marketing website and there is a 50% chance that you arrived here after searching for “Green Marketing” on Google. We are #2 on  for this search term on page one of Google, and in only 4 months we have climbed from page six and over #50. This means that we now [...]

Five Truths that every Green Marketing Professional must Know

If you are working in green marketing you need to know these five truths, because they represent the key to success online. Ignore them at your peril! #1 Your Prospects are searching online for your products Green and LOHAS consumers search online when they want to buy and get information about products and services.  They [...]

The Ultimate Strategy for Increasing Sales Online

There are many strategies for increasing sales online and it can be very confusing trying to decide which ones to focus on. Yet there is one strategy that every web business serious about green marketing, or any form of marketing, has to implement. And this is achieving Google Page One Status. In simple terms, if [...]

The Successful Green Marketing Mindset

I often hear that 95% of internet marketing campaigns do not achieve their goals, and this is probably higher in green marketing! This figure is probably not derived from specific research and data, but it does correspond with my own experience. There are a number of reasons for why this failure rate  is so high. [...]

It’s time to redefine Green Marketing

As we watch BP implode it is the ideal time to reflect on what this means to the practice and methodology of Green Marketing, and there is a good article in this month’s Entrepreneur Magazine about this very question. The article is called Green Fallout and the author, Jason Daley, rightly claims that “the era when green [...]

Online and Offline Marketing Part Two

This is part two of a two part post about integrating  traditional green marketing and online green marketing.  The most powerful campaigns   incorporate both and here are some of the strategies I recommend Multiple Touch Points The different marketing channels are already merging and overlapping today. Consumers watch TV commercials on their laptops and [...]

Combine Online with Offline Green Marketing

This is part one of a two part post based on a new post I have just published  on Jacqui Ottman’s website . Jacqui is probably the world’s leading expert on traditional green marketing and she and I have discussed how to combine her work with my focus on online green marketing. So in the [...]

Adding Sales to the Green Marketing Process

Once you have acquired a new email address what do you do next? . Green marketing professionals should think about how the whole sales process and how they can  convert their prospects into sales. Unfortunately, many green branding and green marketing entrepreneurs feel negatively about selling, and will go to great lengths to avoid closing [...]

Building a Green Marketing Lead Capture System

One of the major problems I find time and time again in the world of  green marketing is the absence of a proper lead capture system online. Effective  internet marketing require a robust email “opt-in process”. Generally I recommend that you set up a   “landing page”  dedicated to acquiring new email addresses of visitors. An [...]

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