The Successful Green Marketing Mindset

I often hear that 95% of internet marketing campaigns do not achieve their goals, and this is probably higher in green marketing! This figure is probably not derived from specific research and data, but it does correspond with my own experience. There are a number of reasons for why this failure rate  is so high. [...]

It’s time to redefine Green Marketing

As we watch BP implode it is the ideal time to reflect on what this means to the practice and methodology of Green Marketing, and there is a good article in this month’s Entrepreneur Magazine about this very question. The article is called Green Fallout and the author, Jason Daley, rightly claims that “the era when green [...]

Online and Offline Marketing Part Two

This is part two of a two part post about integrating  traditional green marketing and online green marketing.  The most powerful campaigns   incorporate both and here are some of the strategies I recommend Multiple Touch Points The different marketing channels are already merging and overlapping today. Consumers watch TV commercials on their laptops and [...]

Combine Online with Offline Green Marketing

This is part one of a two part post based on a new post I have just published  on Jacqui Ottman’s website . Jacqui is probably the world’s leading expert on traditional green marketing and she and I have discussed how to combine her work with my focus on online green marketing. So in the [...]

Adding Sales to the Green Marketing Process

Once you have acquired a new email address what do you do next? . Green marketing professionals should think about how the whole sales process and how they can  convert their prospects into sales. Unfortunately, many green branding and green marketing entrepreneurs feel negatively about selling, and will go to great lengths to avoid closing [...]

Building a Green Marketing Lead Capture System

One of the major problems I find time and time again in the world of  green marketing is the absence of a proper lead capture system online. Effective  internet marketing require a robust email “opt-in process”. Generally I recommend that you set up a   “landing page”  dedicated to acquiring new email addresses of visitors. An [...]

Green Marketing Online needs multiple Traffic Sources

Every organization wants more website visitors and green marketing professionals know  this is the first essential stage of their “sales funnel” . We all need to get visitors into the funnel before we can convert them to email subscribers and later on to customers. The primary method to ensure you generate many more visitors to [...]

Just the Facts – the key Mindset for the Green Marketing Professional

We marketing professionals  love big creative ideas based largely on instinct and passion. We often believe that  determination, optimism and hard work will triumph on their own, but forgot that they should complement and not replace a thorough research, analaysis and planning. We go through a step by step process to evaluate the idea, decide [...]

Bright Green Leadership and Green Marketing

It might seem that Bright Green Leadership is an unusual name for an internet marketing business. Maybe it sounds too grand or too general for a provider of online services? So I want to explain the significance of the name. Firstly, Bright Green means a positive vision of the future when sustainable technology and practices [...]

The Personal side of Green Marketing

For many years I thought that most of what I  learned in my formal education has been of little value in my career. All the knowledge, all the papers and exams seemed to count for little, especially in the world of sales and marketing. Then I began to  think the same about my business education. [...]

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