Green Marketing Online needs multiple Traffic Sources

Every organization wants more website visitors and green marketing professionals know  this is the first essential stage of their “sales funnel” . We all need to get visitors into the funnel before we can convert them to email subscribers and later on to customers. The primary method to ensure you generate many more visitors to [...]

Just the Facts – the key Mindset for the Green Marketing Professional

We marketing professionals  love big creative ideas based largely on instinct and passion. We often believe that  determination, optimism and hard work will triumph on their own, but forgot that they should complement and not replace a thorough research, analaysis and planning. We go through a step by step process to evaluate the idea, decide [...]

Bright Green Leadership and Green Marketing

It might seem that Bright Green Leadership is an unusual name for an internet marketing business. Maybe it sounds too grand or too general for a provider of online services? So I want to explain the significance of the name. Firstly, Bright Green means a positive vision of the future when sustainable technology and practices [...]

The Personal side of Green Marketing

For many years I thought that most of what I  learned in my formal education has been of little value in my career. All the knowledge, all the papers and exams seemed to count for little, especially in the world of sales and marketing. Then I began to  think the same about my business education. [...]

The Power of a Landing Page in Green Marketing

For over 10 years of working in the green market I know most organizations do not use  marketing best practices to increase sales and make a positive  impact. If we want to promote sustainable lifestyles we need to compete with all the tools at our disposal. In my post in this week’s Triple Pundit blog [...]

FREE Internet Marketing Training!

Please click the orange button to the right of the screen if you would like to get access to over 50 hours of free videos.  This month Bright Green Leadership are joining forces with Green Business Bureau to launch our Double your Leads Campaign.Every green and responsible organization wants t improve their green marketing, and  [...]

Green Marketing Online. New Partnership with Triple Pundit

Yesterday I published my first post for Triple Pundit, one of the most influential green business blogs. My first post is The Big 3: How Social Media, Video and Mobile are transforming Green Marketing Bright Green Leadership is now a partner of Triple Pundit, and this is the first of a series of weekly posts [...]

The Transformative Power of Green Marketing

Over the last few years more and more corporations have been adopting Green Marketing practices and strategies. For many environmental professionals, Green Marketing is just greenwash or a token gesture to cynically increase sales. For others, it is a powerful force that motivates consumers to choose more eco-friendly products. In my view, Green Marketing is [...]

What do Earth Day and Groundhog Day have in common?

Today is Earth Day and it’s a chance to reflect on the state of our planet. I believe we are trapped in repetitive cycles of behavior that threaten our future and in my book, The Magic of Groundhog Day, I suggested  that  “It’s Groundhog Day on Planet Earth” I wrote these words Our civilization is [...]

Apple iAds – The future of Marketing?

While everyone is excited about the new  ipad,  Apple have also just announced a new mobile advertising platform that is going to accelerate the phenomenal growth of mobile marketing. This new platform is the iAd, that delivers interactive and video content while staying in the app. Apple will sell and host the ads, with a [...]

« Previous Page — Next Page »