Will you ever be visible to your prospects on Google?

It has never been easy being visible on the web. After all, over 90% of users never leave page one when they are conducting a search. You might be competing with thousands of sites to reach that coveted page one site and it just got a lot more complex for internet marketing professionals. Google have [...]

600% Increase in Visitors, Leads and Sales in 6 months!

Nine months ago I started testing a new system I had created for improving Google rankings. I had been working on this system behind the scenes for over a year, and in June 2010 I started using it with my own website. I also used it for a new Green MBA site. The early results [...]

The New Rules of Green Marketing

My friend Jacquie Ottman has released her new book on Green Marketing this week, and I thoroughly recommend that you read it. Jacquie knows more about green marketing than just about anyone else, and has over 20 years experience working with leading corporations and organizations. Jacquie has worked with over 60 of the Fortune 500, [...]

Free Review of your Marketing

2011 is going to be the year when we see a massive switch in marketing from traditional media to digital media such as the internet and mobile. Already over 70% of green consumers go online to get information, ideas and products. The are not going to Yellow Pages, they are not going to magazines and [...]

Did you find us on Google? And do you want your prospects to do the same?

Welcome to our green marketing website and there is a 50% chance that you arrived here after searching for “Green Marketing” on Google. We are #2 on  for this search term on page one of Google, and in only 4 months we have climbed from page six and over #50. This means that we now [...]

Five Truths that every Green Marketing Professional must Know

If you are working in green marketing you need to know these five truths, because they represent the key to success online. Ignore them at your peril! #1 Your Prospects are searching online for your products Green and LOHAS consumers search online when they want to buy and get information about products and services.  They [...]

The Ultimate Strategy for Increasing Sales Online

There are many strategies for increasing sales online and it can be very confusing trying to decide which ones to focus on. Yet there is one strategy that every web business serious about green marketing, or any form of marketing, has to implement. And this is achieving Google Page One Status. In simple terms, if [...]

Green Marketing and Google

This week I have released a new video that demonstrates what I believe is the most important strategy in internet marketing. If green marketing professionals can apply this strategy they will be far more successful and increase their profitability. Yet I rarely see a green marketing campaign that fully leverages the benefits of this approach [...]

The Successful Green Marketing Mindset

I often hear that 95% of internet marketing campaigns do not achieve their goals, and this is probably higher in green marketing! This figure is probably not derived from specific research and data, but it does correspond with my own experience. There are a number of reasons for why this failure rate  is so high. [...]

It’s time to redefine Green Marketing

As we watch BP implode it is the ideal time to reflect on what this means to the practice and methodology of Green Marketing, and there is a good article in this month’s Entrepreneur Magazine about this very question. The article is called Green Fallout and the author, Jason Daley, rightly claims that “the era when green [...]

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