Google have substantially changed the way they rank websites this year in what has been dubbed the Panda Update. On the whole I believe that this is a good thing and now quality and relevance of content have never been more important. Anyone involved in internet marketing needs to understand what this means to them, and also learn the new strategies for optimizing their site.

It had a big impact and the ripples are still being felt 7 months after it was implemented. Google intended the update to reduce rankings for low-quality sites that are often called content farms. These include article directories and big content sites with massive numbers of links.  These sites would often have more links that the most important authority sites like CNN, BBC, WebMD and Time for example.

In an interview with Wired.com Google’s SEO Maestro, Matt Cutts, explained a lot of the thinking behind Panda. Clearly trust played a big role, and Google employed manual reviewers to visit sites and ask these questions – is this an authority site and would I feel comfortable handing over my credit card details to them?They also looked at the number of ads and the quality of the content. Google want quality content, not the thin material that is just published for search rankings. Yes, there is an art and a science to writing great content but quality and relevance are always the main criteria.

So what should you do to adapt to these changes. Here are five steps you can take straight away

1 Write longer, higher quality and more relevant content. Over 1000 word long articles are now recommended

2 Reduce the number of Ads on your site and make them less intrusive

3 Design your home page and inner pages for the visitor not for advertisers

4 Increase the Page load Speed

5 Reduce the bounce rate on your site and increase the time spent on site for your visitors (install Google Analytics to check this if you have not already)

 

Make your content more readable and user friendly and you should be fine.

In addition to implementing an SEO program you should consider getting the best and most reliable web hosting service you can find, and why not take a look at bluehost  and get your eset promo code. Also look at our partners to learn about the green mba and green jobs from experts. If you are looking for work from home while looking for a green job learn about create website and other second incomeopportunities.

 

 

 

Partners

Jacquie has worked with over 60 of the Fortune 500, including 3M, Nike, GE, Johnson & Johnson and the U.S. Government. She rightly claims that savvy marketers have moved beyond targeting ‘deep green’ consumers with a ‘save the planet’ pitch. Instead, they are appealing  to  mainstream consumers by promoting the added benefits of their products including: improved health, superior performance, good taste, cost-effectiveness – and even status. In The New Rules of Green Marketing, Ottman argues that emphasizing these primary benefits is critical to winning over today’s broad swath of mainstream consumers. Her writing is supported by real life examples and if you want to appeal to this rapidly growing group of conscious consumers, you have to pay attention to her work.

Jacquie and I regularly talk about marketing, and I seek her advice on traditional and off-line marketing and she asks me about digital marketing. If you put Green Marketing in your Google search you will find our two websites at #2 and #3 just below Wikepedia.  So why not visit her website and download a chapter of the book or simply buy it. I know you will not be disappointed!

If you are considering green business certification visit our friends at Green Business Bureau

Interested in a green business education then check out our  Green MBA site

If you are looking for a natural remedies for insomnia why not visit our friends at My Sleep Advisor

Why not also visit our friends at www.feelgoodz.com for great 100% natural and biodegradable rubber flip flops

Look out for Green Coupons at www.radicalruss.net

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Over 90% of green and responsible businesses are unprepared for the coming marketing revolution, and face being swept away by new more innovative competitors who really understand the incredible power of green marketing online. Almost every green business we talk to has no plan for the core digital marketing strategies of search optimization, video, social media and mobile.

In response we have created a free review service that will evaluate your website, your web marketing and your preparedness for the new age of digital business. We will compare you against the best practices we recommend and give you a blueprint for the green marketing transformation

to find out more contact Jane at 1 800 378 5312 or email us at sales@brightgreenleadership.com

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If you are considering green business certification visit our friends at Green Business Bureau

Interested in a green business education then check out our  Green MBA site

Why not also visit our friends at www.feelgoodz.com for great 100% natural and biodegradable rubber flip flops

Look out for Green Coupons at www.radicalruss.net

Welcome to our green marketing website and there is a 50% chance that you arrived here after searching for “Green Marketing” on Google. We are #2 on  for this search term on page one of Google, and in only 4 months we have climbed from page six and over #50.

This means that we now get hundreds of new visitors each month and we want to help you do the same

These are the five truths that are the key to success online.

#1 Your Prospects are searching online for your products

Green and LOHAS consumers search online when they want to buy and get information about products and services.  They prefer online to magazines, TV or radio by a huge margin. They are one of the most technically savvy groups of  consumers. Green Marketing has to have a strong online strategy, even if your primary channel is retail. The web can drive prospects to an e commerce store or to a physical store.

#2 Your Prospects are searching on Google for your Products

Over 70% of all searches are handled by Google, and you have to have a strategy for being visible on Google if you want to access thousands of potential customers. And the good news is that you will get ranking on Yahoo and Bing too

#3 You have to be on Page One for Google

Over 91% of all of your prospects will not leave page one of Google (the first 10 search listings). So if you are not on page one you are largely invisible to your prospects. Getting on to page one of Google is the #1 Lead Generation Strategy online. It really is mandatory if you are serious about the internet

#4   You can get on to Page One on Google for over 99% of keywords

You can get to page one. The goal is to find the right keywords that your prospects search for your type of products with, and that are possible to get on to page one for. We specialize in getting our clients on to page one in Google. We are probably the world’s leading experts on online green marketing and we have developed an amazing system that delivers the results.   For our 2 main keywords we are #3 for Green Marketing and #2 for Green Branding. We are the highest ranked website in the world that specializes in online green marketing

And we guarantee our results. If we do not get your keywords on to page one of Google in 4 months we refund the set up costs for that keyword. We normally get there in 3 months but guarantee 4 months

#5 Page One Status will generate more visitors, leads and Sales

You will transform your performance over the long-term, and build the capacity for years of success. We have proven that this is the best strategy for green marketing and all marketing professionals!

#1 Your Prospects are searching online for your products

Green and LOHAS consumers search online when they want to buy and get information about products and services.  They prefer online to magazines, TV or radio by a huge margin. They are one of the most technically savvy groups of  consumers. Green Marketing has to have a strong online strategy, even if your primary channel is retail. The web can drive prospects to an e commerce store or to a physical store.

#2 Your Prospects are searching on Google for your Products

Over 70% of all searches are handled by Google, and you have to have a strategy for being visible on Google if you want to access thousands of potential customers. And the good news is that you will get ranking on Yahoo and Bing too

#3 You have to be on Page One for Google

Over 91% of all of your prospects will not leave page one of Google (the first 10 search listings). So if you are not on page one you are largely invisible to your prospects. Getting on to page one of Google is the #1 Lead Generation Strategy online. It really is mandatory if you are serious about the internet

#4   You can get on to Page One on Google for over 99% of keywords 

You can get to page one. The goal is to find the right keywords that your prospects search for your type of products with, and that are possible to get on to page one for. We specialize in getting our clients on to page one in Google. We are probably the world’s leading experts on online green marketing and we have developed an amazing system that delivers the results.   For our 2 main keywords we are #3 for Green Marketing and #2 for Green Branding. We are the highest ranked website in the world that specializes in online green marketing

And we guarantee our results. If we do not get your keywords on to page one of Google in 4 months we refund the set up costs for that keyword. We normally get there in 3 months but guarantee 4 months

#5 Page One Status will generate more visitors, leads and Sales

You will transform your performance for the long-term, and build the capacity for years of success. This is the best strategy for green marketing and all marketing professionals!

There are many strategies for increasing sales online and it can be very confusing trying to decide which ones to focus on. Yet there is one strategy that every web business serious about green marketing, or any form of marketing, has to implement. And this is achieving Google Page One Status.

In simple terms, if you are not on page one of Google for your main keywords you are invisible to your target audience. Green marketing professionals have to find a way to be visible to prospects searching for their services. Yet I rarely see a green marketing campaign that does this properly.

Are you aware that over 91% of your target market never leave the first page of search results when they are searching for a term. So if you are selling green furniture and you are on page 2 or 3 thousands of prospects will never know you exist. And green consumers search online when they are shopping. Indeed they are more internet savvy than almost any other consumer type.

So why not put in one of your main keywords into Google and see where you show up. Don’t put in your company name because, unless you are a massive brand like Apple, nobody searches on company names. They search on what we call “money keywords” like green furniture, or green furniture Seattle or discount green furniture.  They are searching for solutions and for information, and you have to get on their radar.

Moreover, over 90% of your prospects will click on the organic search listings not the sponsored links or Ads. Your prospects trust the sites in the top 10 because they believe they must be professional and credible to be there, unlike an advertiser who might have no track record.

If you want to know more about how you can get on to page one please watch my free video. Just enter your name and address at the top right of this page and watch the video. I will show you how to get on to page one on Google, and present the compelling evidence for making this your primary goal. I give you some powerful  tactics for successful implementation so that any green marketing initiative will be strengthened. For once you are high up on Google search rankings you are assured low-cost, quality traffic for the long-term. Nothing is more powerful or more cost-effective than great SEO, and that is the main focus of our work at Bright Green Leadership. I hope you enjoy the video and watch out for the offer at the end – I believe it is an offer you cannot refuse!

You might have heard of SEO (search optimization) but do you realize just how important it is to your business? Do you realize that if you are not on page one on Google (the top 10 listings) you are almost invisible on the web. Over 91% of users never leave the first page of search results when they are searching for a term.

Google gets well over 60% of all US search traffic and appearing on organic search listings is way more powerful and way more cost-effective than advertising. People believe that if you appear high up on the search listings you are more successful and credible than if you only appear in advertising. Google adwords can be a great marketing tool but getting on to page one of Google is the killer strategy.

So please enter your name and address at the top right of this page and watch the video. I will show you how to get on to page one on Google, and present the compelling evidence for focusing on search optimization. Then I provide some key tactics for successful implementation so that any green marketing initiative will be strengthened. For once you are high up on Google search rankings you are assured ow-cost, quality traffic for the long-term. I n my view nothing is more powerful or more cost-effective than great SEO, and that is the main focus of our work at Bright Green Leadership. I hope you enjoy the video and watch out for the offer at the end – I believe it is an offer you cannot refuse!

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There are a number of reasons for why this failure rate  is so high. It is often due to common marketing mistakes like selecting the wrong product or market, or failing to match the message to the target audience. More often than not , it is down to poor execution of a strategy such as sending out a weak email or a poor quality landing page.

The basics of online marketing are simple and straightforward, yet time after time green business marketers ignore them or try to take short cuts. One of the biggest mistakes that green marketing professionals make is over-reliance on the creative aspects of their work, and paying insufficient attention to measuring and evaluating their results.

In simple terms, successful internet marketing needs both our creative side to come up with the great ideas, and our logical side to implement these great ideas in a logical, measurable and achievable process. Here are five strategies to help you increase your odds of success.

Check the Concept First

Before you even launch a new campaign evaluate the concept with friends and colleagues who you know you will give you honest feedback. You could even go a step further, and assess your idea with a more formal group of ten to twenty users.

Copy a successful campaign

If you are planning a campaign to market your green business consulting firm, look at what has worked for you in the past and copy parts of it. Then, make a list of 10 other green consulting competitors and check their website to see how they promote their services. You can even look at non-green consulting businesses to discover innovative ideas.

Planning

I  recommend that you plan every aspect of your internet marketing campaign very carefully and test each part separately and also in conjunction with each other part. Set a schedule of tasks and events leading up to the launch, and then the milestones afterwards. Deadlines work extremely well.

Leave your Ego at Home

Please do not fall in love with your idea, as it will prevent you from accurately assessing the quality and impact of the initiative. We do not like to see our big ideas collapse in front of us, and this is sometimes worse in the world of green marketing as we also believe that everyone else should be as passionate as we are. Unfortunately, passion is a double-edged sword and only the market will decide if your flash of genius has any substance.

Test, Measure and Optimize everything

Probably the number one skill needed for internet marketing is the ability to test, measure and optimize everything you do.

Using Google Analytics you can track all online activity including number of visitors, where they come from, how long they stay and what they do on your site. You can set up goals and test, measure and improve the process step by step until you get it right. Then you will join the elite 5% of successful internet marketers

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I remember when I used to teach a case study about how BP tried to change their brand from British Petroleum to Beyond Petroleum. This seemed like an excellent green marketing strategy and, as a Brit myself, I was quite proud to contrast BP’s green efforts with those of Exxon who have always been the number one enemy of  environmentalists in Europe. Today, however, Greenpeace are demonstrating against BP in London not Exxon. Activists have shut down some of their gas stations in a highly visible and popular protest against this corporate “villain”‘s negligence.

So how has it all gone so horribly wrong? Is it simply that BP  had the misfortune to be the corporation associated with this tragedy, rather than their competitors? Quite possibly, as all the major Oil corporations are vulnerable –  especially those engaged in deep sea production. The loss of life and appalling consequences to the economy and environment of the Gulf communities has dominated the news for the last 3 months, and destroyed BP’s carefully cultivated image in one terrible stroke.

All the beautiful ads and branding mean nothing now. As Jason Daley writes on the  Entrepreneur website “when the company’s Deepwater Horizon offshore well began blowing tens of thousands of barrels of crude into the Gulf of Mexico each day, no outlay of advertising dollars could change the cold, hard facts: The company that had cultivated the greenest image in the oil industry still derived more than 99 percent of its revenues from gas and petroleum. For consumers who had been fed the image of the company out tending windmills, the revelation was almost as shocking as the images of oil-soaked pelicans.”

These “cold,hard facts” are relevant to all green marketing and green branding campaigns. They are the ultimate criteria for evaluating the substance and impact of so-called green products. So maybe it is time for green marketing professionals to focus more of their attention on being authentic and honest, and spend less time on the “smoke and mirrors” that characterizes so much of their work. Maybe it is time to get real, to act responsibly and redefine what green marketing is. We cannot continue with the illusion that green marketing is OK if it’s primary purpose is to sell more products for businesses that are doing so much damage to the environment in all their other activities.

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