I wrote these words

Our civilization is unsustainable. We are going round faster and faster in circles while approaching the edge of a cliff. If we do not halt global warming very soon, we risk making our planet uninhabitable. You might be thinking, “What on earth has all this got to do with a Hollywood comedy released in the 1990s?” The simple answer is that our civilization is stuck in its own Groundhog Day, and it is taking us on a one-way trip to disaster……..

………. We are repeating destructive patterns of unbridled growth based on fossil fuels, and we are suffering from the delusional idea that economic growth and rising consumption are the answers to everything. Entranced in a collective Groundhog Day Effect, we are all living on automatic pilot as we drift toward ecological oblivion. The majority of people are focused on their personal and family interests without realizing that their well-being ultimately depends on the well-being of our ecosystems. We might be aware of the problem, yet we feel stuck and powerless to do anything about it. …..

…..We behave as though we are the only significant species on this planet. The rest of nature is simply there to be exploited for our needs. Another assumption is that our primary goal in life is to consume more. We measure our success by how many possessions we have and by their value. Similarly, we assume that we are only responsible for ourselves and our families, and are too busy to think of the bigger global issues. Mired in this narrow worldview, we are disconnected from each other and from nature.

On Earth  Day let’s remember that we are part of our earth, not separate from it. Let’s remember that we are all in this together and that we should love and revere our wonderful planet, as it is the only one we have got!

Take a look at this video of  Steve Jobs demonstrating the iAd in action, as he promotes the  new Toy Story 3 movie. When I watched it, I realized that this might well be one of the most disruptive technologies in the history of marketing. Indeed, I believe that every business needs to consider how they are going to utilize mobile marketing in their own campaigns. I have lived through the introduction of email, banner ads, adwords and many other platforms that have presented incredible opportunities. Like many others, I have often “missed the boat” and not benefited from the huge benefits of being an early adopter.

This time around, I am certain that mobile marketing is going to be a phenomenon that savvy early adopters will make a fortune from. Just look at the numbers and you will see that the potential  is simply staggering. Whereas there are 850 million PCs in the world, there are over 4 billion cell phones. It is quite possible that many emerging economies and younger generations will skip PC technology and go straight to the iPhone,  iPAd or similar smart phones.

Even the mighty Google is on board. In February 2010 CEO Eric Schmidt spoke at the mobile world congress in Barcelona, and made this claim about mobile technology “Now is the time for all of us to get behind it. What I would suggest to you here, right now, at Mobile World Congress is to understand that the new rule is ‘mobile first’; mobile first in everything.. it’s time for us to make mobile first the right answer.”  Google has recently launched the Droid, and has been actively trying to acquire Admob the leading mobile advertising firm, despite FDA objections.

If Apple and Google are planing their strategy around mobile,  we need to act quickly. We all need to plan how we are going to use this new platform, and in the next few weeks I will  be writing posts about some applications and best practices to help you.

I will be personally training the interns we select and, at the end of the program, we will either hire you, help you find work or start your own business.  We guarantee that you will be far more attractive to employers after 6 months of intensive coaching from us!

Not only will the fortunate interns receive the equivalent of a college education, it will cost them nothing. In addition, they can make even make money during the internship and hone their new skills on a live website where they will see real results. At the end of the program, they will receive a certificate and a personal recommendation from me that demonstrates the proven results they have achieved.

They will also have the opportunity to work full-time for us, find a job or set up their own business. Above all, they will have dramatically increased their employability and earnings capacity. Every business in the US and UK is either looking for, or will be looking for, help to increase leads, brand awareness and sales online.

So, if you are interested or know someone else who is interested please contact us at this email address jane@brightgreenleadership.comwith your resume and one page letter explaining why we should invite you into our exclusive program

Secondly, I approached several potential joint venture partners in the green and socially responsible sector. Joint ventures are one of the most powerful and fastest way to build your online business through exchanging leads and traffic. Ideally, you should find partners who are marketing non-competitive products to the same market as you are. The key is to make it as easy as possible for them to say yes, by outlining all the benefits and giving a simple step by step process for them to work with you.

So set up an email they can send to their customers, and show they how much they can earn as an additional income stream with no risk and very little time or effort. Make them an offer they cannot refuse!

I plan to do some limited Google adwords and Linkedin advertising, but the rest of the traffic generation will be free. Right now, I believe joint venture and video marketing will be key. I also plan to write lots of articles, build many links, set up a Facebook community and try many other activities too.

So please follow me through April and I will reveal every strategy and tactic I am using, plus I will write about my mindset. For I firmly believe that a positive attitude, self-discipline, resilience and sheer hard work is the key to success. Each day I am going to take action and build up the momentum to ensure great success. This is going to be great fun too. Please let me know your thoughts and ideas, and lets learn and grow together!

If you were to integrate each practice into your own business you would see a big improvement in website traffic, email acquisition and ultimately sales too. The most important thing to remember is to try one new idea or technique a month and execute it effectively. If you have a 12 month schedule of new campaigns that you initiate you will see great results. The key, as always, is to test, measure, evaluate and optimize.

If you like my ideas or want to know more, please email me at paul@brightgreenleadership.com and we can set up a 20 or 30 minute call when I will give you a free, no-obligation analysis of your current website and online marketing strategy. I promise to give you several new strategies that you can implement straight away.

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The right one can … and WILL! Watch closely and you’ll discover the answers to life’s most important questions HIDDEN in the scenes, dialogue, and plot of this popular funny film. Listen to the CDs, watch the accompanying movie on DVD, and watch as your best life begins to unfold with new meaning and purpose.

Listen to the first part of the program and if you want to hear more simply visit the Nightingale Conant website where you will find the rest of the program.