Working with the Mayor to make San Diego a Greener City

I have recently been appointed to an ad hoc committee set up by the Mayor and Council members  in San Diego to allocate federal funds for energy conservation initiatives . Last week I attended my first meeting and recognized that this was an important opportunity to make a positive difference, as San Diego is the eighth biggest city in the US and faces very serious environmental problems. I was keen to emphasize the need for strategic, long-term thinking and my contribution was featured  in this report in San Deigo City Beat

“Committee member Paul Hannam, a former Oxford University associate fellow who’s developed several green businesses and a “Green MBA” program at San Diego’s Alliant University, warned that efforts to change people’s behavior typically fail because of a lack of integration.

“I think it’s incredibly important to have a strategy and a very clear vision and a very specific outcome,” he said. “San Diego clearly faces a potentially catastrophic future, like a lot of other cities in the state, especially with water issues. So now it’s very important to spend the time to think strategically.”

Let’s be hopeful the mayor got the message.”